In 2022, as part of the marketing team at Lightricks, I had the exciting challenge of leading a pivotal project: the launch of the new version of Photoleap. The stakes were high—we weren’t just introducing updates; we were reimagining how creators engage with one of our flagship products.To maximize impact and improve conversions, we adopted a hyper-targeted strategy, designing custom landing pages and personalized ads for each major feature.
The idea was simple: every feature deserved its own spotlight. Whether it was showcasing advanced editing tools, intuitive design workflows, or powerful AI capabilities, we built an entire ecosystem of tailored content to speak directly to each audience segment.The energy felt like working at a startup—iterating quickly, analyzing data in real time, and optimizing creatives to resonate with users. Every page, every ad, and every pixel was purposefully crafted to convey Photoleap’s innovation and empower creators to unlock their full potential.