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Brand and
Marketing Design
Munch 2025
Munch needed something. Fast.
So I built a welcoming video in a week—short, punchy, and made to shine across the app and socials. Then I squeezed extra juice from it: chopped it into Lotties, scattered them through the UI, and gave the product some soul. We didn’t stop there.
We reverse-engineered every competitor—tone, visuals, microcopy—and rebuilt Munch’s brand voice from scratch. Custom language. Zero generic stocky design templates. Designed to stand out.
So I built a welcoming video in a week—short, punchy, and made to shine across the app and socials. Then I squeezed extra juice from it: chopped it into Lotties, scattered them through the UI, and gave the product some soul. We didn’t stop there.
We reverse-engineered every competitor—tone, visuals, microcopy—and rebuilt Munch’s brand voice from scratch. Custom language. Zero generic stocky design templates. Designed to stand out.
Munch: A startup
Before the wrap, I also designed banners, email campaigns, marketing landing pages, and UGC ads. Some even featured AI avatars and animated UI mockups
